What AI gurus aren't telling you...

Hype vs Reality

Hi guys!

So a couple of weeks ago, I ended up in the emergency room thanks to a nasty leech-bite infection (if you’re on my Insta you would have seen those gnarly photos lol). I was couch ridden for 1½ weeks …basically felt like my leg was going to explode.

When I finally recovered, logged back in, I panicked—SO much AI news & tools launched in just that short period!? I mean this is my job… to keep up with the latest updates but even for me it was overwhelming - I can only imagine for other business owners who are not in this industry trying to keep up.

Every newsletter & media screamed about the newest autonomous “agent” promising to run your business for you… after trying to play catch up I realised perhaps I didn’t miss out on too much.

Don’t get me wrong, AI agents are the “future”.

But here’s the kicker: today’s agents still trip over multi-step workflows—errors stack up, potentially lose track of context, and you may end up babysitting the very thing you hoped would run itself.

Meanwhile, simple trigger-action automations—like a Zap in Zapier—run on 99.99% uptime, log every step, and just do exactly what you tell them. No surprises. No breakdowns. Just reliable business peace of mind.

Like the simple Zapier workflows I set up years ago—nothing fancy, just trigger → action Zaps syncing leads, adding leads from various email captures to my list, and following up on Slack. They’d been quietly running in the background, saving me hours of manual work every single week.

That moment made one thing crystal clear:

Most businesses want to implement every new AI agent on the market—only to get stuck in a dumpster fire of implementation hell—while missing the goldmine of everyday tasks they could automate right now.

But in reality if you ask most small business owners right now, most will say likely say they have none to minimal AI Automations set up in their business.

Imagine if you just set up 1 zap that could save 30min/day = 182hrs/yr . If you pay someone $30/hr to do it manually that’s ~$5,500 saved!

Here’s what any small business could solve today with two or three basic Zaps:

  1. Capture new leads from web forms → instantly add them to your CRM

  2. Send personalized quotes or invoices in seconds

  3. Trigger follow-up reminders so no prospect ever slips through the cracks

  4. Log customer feedback into a spreadsheet for easy reporting

Imagine packaging automations like these and selling them to businesses desperate for predictability and peace of mind—no PhD required, just rock-solid workflows they can trust.

That’s exactly why Kyle and I created the AI Automation Accelerator (this will be our 2nd launch so if you missed out on the 1st one, this is your chance!).

It’s a 2-week, 15-minutes-per-day program that shows you how to…

  1. Identify those “boring but painful” tasks in YOUR niche

  2. Build reliable, sellable automations on Zapier + smart AI prompts

  3. Launch your first paid automation product, complete with demo video, landing page, and outreach templates

If you’re tired of chasing the next flashy AI tool and want a proven path to predictable automations, this accelerator is your blueprint. We start 26th May (next week) and spots will close after we start the accelerator.

Can’t wait to see what you build,

Nat

P.S. Even if life knocks you off your feet (leech bites and all!), your automations will keep running—take your time back, your sanity, and your bottom line.