How to use this resource
A proof-first pitch shows a dream client what you could do instead of only telling them.
Choose the prompt that matches your industry, replace the words in square brackets, and paste it into ChatGPT or another research-capable AI tool.
Rules for every pitch
Use public information and files I have provided.
Ask before accessing private accounts, analytics, customer records or confidential documents.
Never invent results, testimonials, prices, audience quotes or performance data.
Record the source link and date for every important claim.
Clearly separate verified facts, calculations, estimates and recommendations.
If a metric is unavailable, say unavailable. Do not guess.
Label mockups and projected outcomes as concepts, not completed results.
Collect enough evidence to prove the opportunity, but do not complete the entire client project for free.
Use
@sitesto build and publish the finished pitch as a real shareable website. Do not stop at an outline, website copy, wireframe or code.
1. Content creator pitching a brand
Example: Nat pitching OpenAI using ChatGPT
Act as my partnerships strategist, media-kit researcher and data analyst.
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
I am a content creator in [COUNTRY] who wants to pitch [TARGET BRAND] for a paid partnership. I want to make the pitch using the brand's own product wherever practical. My public platforms are:
[PASTE PLATFORM LINKS]
Research period: [START DATE] to today.
Find every piece of content I have published that substantially features [BRAND, PRODUCT OR TOPIC] across TikTok, Instagram, Facebook, YouTube, LinkedIn and any other platform I provide.
For every post, collect:
- Platform
- Direct post link
- Publication date
- Video or post title
- Content angle
- Views or impressions
- Likes
- Comments
- Shares
- Saves
- Whether it was sponsored, organic, reposted or featured by the brand
- Any important limitation in the available data
Treat the same video posted on different platforms as separate audience exposure, but also create a second deduplicated view by original content concept. Keep views and impressions separate. Do not combine LinkedIn impressions with video views.
Calculate:
- Total verified cross-platform views
- Total impressions reported separately
- Total engagement by platform
- Top 10 posts by views
- Strongest engagement rates when the required data is available
- Content themes that performed best
- How consistently I have covered the brand
Find any posts where the target brand officially reposted, featured, credited or commented on my work. Capture the direct link and exact evidence.
Review accessible comments and identify short audience quotes showing that my content caused someone to try, buy, download, understand or change how they use the product. Quote people exactly and retain the source link. Do not use usernames or personal details in the public pitch unless permission is clear.
Turn the findings into a persuasive one-page partnership site containing:
1. One headline metric
2. Cross-platform reach
3. Top-performing content
4. Official brand features
5. Audience conversion evidence
6. Why my audience fits the brand
7. Three partnership concepts
8. Suggested deliverables
9. One clear invitation to discuss a paid partnership
Make the case through evidence. Do not complain that the company has not sponsored me, compare me negatively with other creators or make unsupported claims.
Before finishing, provide a source table and a list of any figures that still need screenshots or private analytics from me.
2. Marketing agency pitching a dream brand
Act as a senior brand strategist helping my [TYPE OF AGENCY] pitch [TARGET BRAND].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Research the brand's public marketing from the last [6 OR 12] months. Review its official website, product pages, social channels, public ad libraries, press releases, customer reviews and the public marketing of three relevant competitors.
Build a research table containing:
- Campaign or post link
- Date
- Platform
- Message or hook
- Offer
- Creative format
- Visible engagement
- Customer problem addressed
- Call to action
- Evidence of what appears to be working
Identify repeated customer questions, complaints and desired outcomes from public reviews and comments. Separate high-frequency patterns from isolated opinions.
Find three gaps where the brand's current marketing does not fully answer an important customer question or demonstrate a valuable outcome.
Create one small proof-of-concept campaign containing:
- One clear campaign idea
- Five short-form hooks
- Three sample ads or posts
- One landing-page headline
- One audience objection and response
- A simple content distribution plan
Then create a proof-first pitch page showing:
1. What I noticed
2. The evidence
3. The campaign opportunity
4. The sample creative
5. Why my agency is suited to deliver it
6. A paid pilot with clear deliverables
Do not present visible engagement as sales. Do not estimate revenue unless you show the assumptions and label it as a scenario.
3. Web designer pitching a business
Act as a conversion-focused web strategist helping me pitch [TARGET BUSINESS].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Audit the company's public website on desktop and mobile. Review its homepage, main service or product pages, pricing, contact path, checkout or booking flow, navigation, calls to action, accessibility basics and public PageSpeed results where available.
Collect:
- Page link
- Page purpose
- Main headline
- Primary call to action
- Number of steps to enquire, book or buy
- Mobile usability issues
- Broken links or confusing paths
- Accessibility concerns that can be checked publicly
- Speed or performance evidence
- Trust signals
- Missing proof
Review public customer comments and reviews for repeated confusion about pricing, booking, delivery, services or product selection. Compare the experience with three relevant competitors.
Identify the single website change most likely to reduce friction. Do not claim it will increase conversions without testing.
Create:
- A rewritten homepage hero
- A simple wireframe for one improved section
- A clearer call to action
- A before-and-after customer journey
- Three supporting recommendations
Turn this into a concise pitch explaining the problem, public evidence, proposed improvement, sample concept, project scope and next step.
Label every redesign as a concept. Do not copy a competitor's protected design or claim access to private conversion analytics.
4. Photographer or videographer pitching a brand
Act as a creative strategist helping me pitch photography or video services to [TARGET BRAND].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Review up to [NUMBER] recent public posts from the brand across its main social channels, website and advertising library. Also review three competitors.
For each relevant creative, record:
- Link
- Date
- Platform
- Product featured
- Visual style
- Hook
- Setting
- Human presence
- Video length
- Call to action
- Visible views and engagement
Identify which visual themes the brand repeats, which formats receive the strongest visible response and which important product benefits are rarely demonstrated.
Review public customer comments and reviews to find real situations where people use the product. Use these as creative inspiration without exposing private information.
Create a small spec campaign containing:
- One campaign concept
- A mood board description
- Six-shot storyboard
- Three opening hooks
- Suggested locations or settings
- Deliverables for vertical video, stills and cutdowns
- A simple production schedule
Create a pitch page that shows the research, creative opportunity, sample storyboard, relevant portfolio proof and a paid pilot package.
Do not imply the brand approved the concept. Clearly label all mockups and spec work.
5. Interior designer pitching a hotel, developer or property owner
Act as an interior-design research assistant helping me pitch [TARGET PROPERTY, HOTEL OR DEVELOPER].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Use the official website, public listings, floor plans supplied by me, public photography, guest or buyer reviews, brand guidelines and relevant comparable properties.
Collect:
- Property link and location
- Room or space type
- Confirmed dimensions
- Existing materials and colors
- Brand positioning
- Target guest, buyer or tenant
- Repeated positive review themes
- Repeated complaints about the space
- Comparable-property design patterns
Do not infer measurements from photographs. If dimensions are missing, list them as information required.
Identify one space where a design improvement could better support the property's customer experience or commercial positioning.
Create:
- A concept statement
- Mood board direction
- Color and material palette
- Furniture or layout recommendations
- Guest or buyer journey through the space
- A phased project scope
- A list of assumptions requiring confirmation
Turn the research into a proof-first pitch showing the opportunity, supporting evidence, concept direction, relevant portfolio work and a paid discovery or concept package.
Do not claim construction feasibility, exact costs or financial returns without qualified professional review.
6. Real estate agent pitching a vendor or developer
Act as a real estate marketing strategist helping me pitch [PROPERTY, VENDOR OR DEVELOPMENT].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Use public property listings, official planning or development information, comparable sales supplied by reliable sources, suburb data, listing photography, current competing listings and my own authorized sales evidence.
Collect:
- Property or development facts
- Source and date
- Relevant comparable listings or sales
- Current competing stock
- Days on market when publicly available
- Price guide or sale price when publicly reported
- Photography and listing quality
- Headline and positioning
- Buyer objections visible in the market
- Features that comparable campaigns emphasize
Separate verified property facts from marketing interpretation. Do not provide a formal valuation or legal advice.
Create:
- A proposed property positioning
- Three listing headlines
- A launch timeline
- A content and inspection plan
- A sample social campaign
- A buyer-question checklist
- A vendor reporting dashboard outline
Turn this into a pitch page showing the market context, positioning opportunity, sample campaign, my relevant results and the next step.
Use ranges and assumptions carefully. Never fabricate buyer demand, competing offers or sales outcomes.
7. Recruiter pitching a company
Act as a talent-market researcher helping my recruitment business pitch [TARGET COMPANY].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Use the company's public careers page, current job advertisements, official company information, public salary guides, aggregate employee reviews and competitor hiring activity.
Do not collect private contact information or build profiles of individuals who have not chosen to apply.
Collect:
- Open roles
- Location
- Seniority
- Required skills
- Time the role has been advertised when available
- Salary range when publicly listed
- Repeated requirements across roles
- Employee-review themes
- Competitor demand for the same skills
- Public evidence of hiring growth or difficulty
Create an aggregate talent-market map showing:
- Hardest roles to fill
- Likely candidate objections
- Market salary ranges from cited sources
- Competing employers
- Improvements to one job description
- A realistic recruitment process
Then create a proof-first pitch containing one rewritten job advertisement, a sample scorecard, an interview structure, a 30-day search plan and a paid pilot proposal.
Clearly label salary figures as sourced ranges, not guaranteed offers. Do not infer protected personal characteristics or use private data.
8. Business consultant pitching a company
Act as a commercial research analyst helping me pitch consulting services to [TARGET COMPANY].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Review the company's official website, products, pricing, public reviews, support information, job advertisements, press releases, annual reports if public and three relevant competitors.
Build an evidence table containing:
- Source
- Date
- Observed fact
- Customer or operational implication
- Confidence level
- Whether more information is required
Look for repeated signs of one expensive problem involving customer acquisition, conversion, retention, delivery, team capacity or unclear positioning.
Do not claim to know internal performance. Turn public signals into questions and testable hypotheses.
Create:
- A concise diagnosis
- The evidence supporting it
- Three possible root causes
- A 30-day validation plan
- A 90-day improvement roadmap
- Measures of success
- Information I would request during a paid discovery
Create a pitch page showing the opportunity, evidence, sample roadmap, relevant experience and a clearly scoped paid diagnostic.
Any financial impact must be shown as a scenario with explicit assumptions, not as a promised result.
9. Accountant or fractional CFO pitching a business
Act as a financial-analysis assistant helping me pitch accounting or fractional CFO services to [TARGET BUSINESS].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Use only public financial information, anonymized demonstration data or files the business has explicitly authorized me to use. Do not request access to banking, tax accounts or private accounting systems for this sample pitch.
Collect or calculate:
- Revenue categories
- Major cost categories
- Gross margin
- Operating margin
- Cash-conversion cycle
- Customer or product concentration
- Recurring versus one-time revenue
- Budget versus actual
- Simple scenario ranges
If real data is unavailable, create a clearly labeled demonstration model using realistic placeholder data. Never present demonstration figures as the company's actual performance.
Create:
- A one-page management dashboard
- Three questions the dashboard reveals
- One cash-flow scenario
- One margin-improvement scenario
- A monthly reporting calendar
- A list of data required for a proper engagement
Turn this into a proof-first pitch showing how better reporting could improve decision-making, what the sample dashboard demonstrates, the boundaries of the analysis and a paid discovery package.
Do not provide tax, investment or legal advice. Do not promise savings or financial outcomes.
10. Event planner pitching a venue or brand
Act as an event concept strategist helping me pitch [TARGET VENUE, COMPANY OR BRAND].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Review the venue or brand's official website, public event calendar, previous events, social content, audience comments, venue specifications, sponsor materials and three relevant competing events.
Collect:
- Event link and date
- Audience
- Theme
- Format
- Venue capacity when officially published
- Ticket or registration structure
- Sponsors
- Content captured
- Visible engagement
- Attendee-review themes
Identify one audience or business objective that a new event could serve.
Create:
- Event name and concept
- Target attendee
- Guest journey
- Run sheet
- Venue layout assumptions
- Content moments
- Sponsor integration opportunities
- Promotion timeline
- Measurement plan
- Budget categories without invented prices
Turn this into a pitch page showing the research, event opportunity, sample concept, my relevant experience and a paid planning phase.
Confirm all capacity, safety, accessibility, licensing and cost details with the venue and qualified suppliers before presenting them as final.
11. Coach, trainer or educator pitching a company
Act as a learning-experience strategist helping me pitch training or educational content to [TARGET COMPANY].
Use @sites to build and publish the final pitch as a real shareable website. Do not only give me an outline, website copy, wireframe or code.
Review the company's official product documentation, onboarding materials, help center, public webinars, customer reviews, frequently asked questions, community discussions and competitor education.
Collect:
- Repeated beginner questions
- Common mistakes
- Features people struggle to understand
- Desired customer outcomes
- Existing tutorials
- Gaps in the learning journey
- Formats receiving the strongest visible response
- Language customers use to describe the problem
Choose one important learning gap that matches my expertise.
Create a small sample learning experience containing:
- One clear learner outcome
- A five-minute lesson
- A practical exercise
- A before-and-after example
- A checklist or worksheet
- A short knowledge check
- A three-part workshop or content-series outline
Turn the research into a pitch page showing the learning gap, public evidence, sample lesson, my relevant proof and a paid pilot program.
Do not quote community members without permission or imply that public questions represent every customer.
Short outreach message
Subject: I made something for [COMPANY]
Hi [NAME],
I noticed [SPECIFIC OPPORTUNITY], so I created a small example of what it could look like.
[DESCRIPTIVE LINK TO THE PITCH]
This is only a concept, but it shows the kind of work I would love to explore with [COMPANY].
Would you be open to a short conversation about a paid pilot?
[YOUR NAME]
Final reminder
The research gets attention, but the proof gets the meeting. Make the sample specific enough that the company can picture working with you, while keeping the full solution inside the paid engagement.

