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- AI Influencers 91% Cheaper than Humans
AI Influencers 91% Cheaper than Humans
$21Bn Creator Economy Impact
Natalie Choprasert
January 04, 2024
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In today’s Future AI Lab Menu:
🍪 Freshly Baked AI Updates - AI Influencers take on $21bn industry
🍟 AI Snacks - Get GPT4 + Dalle free on mobile
🤖 Baking With Bots (Tutorials) - Create Linkedin Avatar under 30sec
🛠️ 3 Taste Test Tools
Read time: 4 minutes
🍪 FRESHLY BAKED - AI UPDATES📰
AI Influencers Take on $21bn Creator Industry
Meet Aitana Lopez (200k followers) who makes $10,000/month & gets paid $1000 per post to promote brands like Victoria’s Secret and hair care products like Olaplex.
But she isn’t just an influencer, she’s a “Virtual Influencer” who was made using AI.
She was created by a Spanish marketing agency, Clueless who were getting tired of the:
Skyrocketing rates from influencers
Potential controversy tied to the influencer
Influencer demands & opinions
..so they created their own influencer using AI.
But are they really more effective than human influencers?
A case study by Instagram found a H&M ad with virtual influencer Kuki resulted in 91% decrease in cost per person remembering the ad + 11x more reach compared to a traditional ad. See it here.
Other partnerships include:
Kim Kardashian’s make up line KKW Beauty with Noonoouri
Louis Vuitton, Prada, Ferragamo & Guerlain with Ayayi
Tesla, Bulgari, Tissot, Estee Lauder with Ling
Burberry, Prada and Givenchy with Lil Miquela ($10k/post)
Some of the above partnerships date back a few years ago so you can tell they are AI generated however seeing how far AI image & video generators have come in the last year, it is going to be harder to tell real from fake.
Let’s not forget, there are entire teams that work behind the scenes to create these influencers but it will also become easier for anyone in the future to create their own influencer.
Impact on small businesses:
This is great for business owners who want a social media presence on short form video platforms like Tiktok/Insta/FB without showing their face, relying heavily on influencers and creators to drive traffic/revenue to their business.
But do people care it’s AI?
Well, to some degree we have all seen some real influencers who are “fake” or live a fake lifestyle. In my opinion, AI or not AI, if the AI influencer is great at capturing attention through storytelling, creating human connection, and relatability this would work. We’ve already seen proof (above).
🔥 Would you market your business by 😏 |
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🍿AI Snacks
🍮 Get GPT-4 & DALL-E 3 for free on your phone with Copilot AI
🍨 Midjourney is starting to train a new “text to video" model
🧁 Gemini Ultra expected to launch this year
🍿 Midjourney accused of stealing from 16,000 artists for AI training
🍭 Researchers build a brain-computer that allows telepathic communication
🍪 Rabbit OS, a new AI mobile operating system
🍕 OpenAI seeks to raise company’s valuation to $100 Billion+
🥨 84% of people trust that ChatGPT's diagnosis aligns with that of a doctor
🧑🍳BAKING WITH BOTS🤖
Tutorial - Create Linkedin Pic 1 Prompt
Create your own custom Linkedin Avatar in under 30sec!
Fun activity to do with your colleagues and friends 🙂
You can use ChatGPT (plus account $20/mo) or Microsoft Copilot (Free).
Just copy and replace the prompt below with your details:
Create a 3D illustration of an animated character sitting casually on top of a social media logo "LinkedIn". The character is a <describe yourself, age, hair, eyes, clothing>. The background of the image is a social media profile page with a user name "Your Name" and a profile picture that matches the animated character.
Check out more images on my Linkedin & see what others have created + add me there if you haven’t already! 🙂
Want to take it further? Use Pika to make moving videos:
Upload your Linkedin Image generated above
Type in Prompt like “wind blowing her hair”
Watch your image come to life!
*Note: the prompting on images you upload isn’t great as it doesn’t follow what you tell it however the text to video feature is pretty cool to try!
🍴TASTE TEST TOOLS⚒️
Channel 1 AI - A new global news network powered by Al
Delphi - Create an AI version of yourself to expand your knowledge
UserWise - User feedback to make informed decisions based on data
🗞️ UNTIL NEXT BYTE!
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Generate UNLIMITED supply of content ideas, customer personas, viral hooks, marketing assets & more with my ChatGPT Prompt Strategy!
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